Master of Science in Global Marketing Management | Asia Pacific University (APU)

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Master of Science in Global Marketing Management

Duration:
Full time (1+ years)

* Only available in full-time study mode

Awarded by:
APU, Malaysia

Intakes:

Full Time:

21 May 2021 | 23 Aug 2021

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.


To know more about APU-DMU Dual Scheme, please click HERE

 


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.


PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • An overview on marketing in a global environment.
  • An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
  • Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Assess the relevance of national and international trends and issues in cross border marketing.
  • Evaluate the importance of creating, developing and maintaining a competitive advantage in a global context.
  • Critically evaluate the range of advanced skills required to design and implement a global marketing plan.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Develop skills to be employed in an advisory or practical managerial capacity in marketing management.
  • Manage marketing and corporate communication in global marketing environments.
  • Possess the personal, interpersonal, cultural awareness and critical skills to be able to work in Marketing Management.
  • Integrate knowledge and to handle complex marketing information.
  • Evaluate complex marketing scenarios and develop new applications, insights and strategies for global marketing.
  • Develop a comprehensive understanding of the complexity global marketing.

WHO SHOULD ATTEND

The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.

MODULES & PROJECT

The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multicultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.

MODULES

  • Statistics and Decision Making
  • Strategic Marketing Management
  • Euro Asia Global Business and Trends
  • Global Marketing Management
  • Integrated Marketing Communications
  • Managing Creativity and Innovation
  • Marketing and Sustainability in the Age of Globalisation
  • New Product Development and Innovation
  • Research Methodology
  • Behavioural Science, Social Media and Marketing Analytics
  • Project

PROJECT

You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.


CAREER OPTIONS

  • Marketing Researcher
  • Brand Manager
  • Sales & Promotion Manager
  • Advertising & Promotion Manager
  • Retail Manager
  • Distribution Manager
  • Sales Manager
  • Client Servicing Manager
  • Global Purchasing Manager
  • Global Retail Manager
  • Global Business Consultant
  • Global Trade Manager
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • International Marketing Manager
  • International Operations Manager
  • Marketing Director


COURSE FEES

Malaysian Students

International Students

RM 29,500

RM 36,800 (USD 9,200)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R/342/7/0118)(03/22)(MQA/FA0760)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.