Master of Business Administration with a specialism in Digital Leadership | Asia Pacific University (APU)

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Master of Business Administration with a specialism in Digital Leadership


Duration:
Full time (1+ years)
Part time (2-3 years)
 


Awarded by:
APU, Malaysia


Intakes:
Full Time:
06 Mar 2023 | 26 Jun 2023
16 Oct 2023

Part Time:
13 Jan 2023 | 24 Mar 2023
26 May 2023 | 11 Aug 2023
20 Oct 2023

 

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.


To know more about APU-DMU Dual Scheme, please click HERE

 

MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• A Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.

• A Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

• ​A Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.


PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation. The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision. The area is considered a fast-growing sector for employment, developing key employability skills.

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
  • Develop the ability to master of the technology associated with the profession.
  • Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
  • Research information considering social responsibilities and related ethics.
  • Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self-management within the professional environment.
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.

WHO SHOULD ATTEND

This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.

MODULES & PROJECT

This programme comprises of 7 core modules (including Research Methodology module), 3 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1st MONTH OF THE PROGRAMME)

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Managerial Finance
  • Managerial Economics
  • Global Strategic Management
  • Strategic Marketing Management
  • Human Resource Management
  • Research Methodology
  • Statistical Decision Making

SPECIALISATION MODULES

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution

ELECTIVE MODULES (CHOOSE 2)

  • Technology Management
  • Managing Creativity and Innovation
  • Entrepreneurship
  • Behavioural Science, Social Media & Marketing Analytics
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, at the beginning of the semester, they can choose from the available modules offered in the semester.
 

PROJECT

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.


CAREER OPTIONS

  • Analytics & Reporting Manager
  • Business Development Manager
  • Business Consultant
  • Business Research Analyst
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Corporate Strategy Manager
  • Decision Analytics Manager
  • Entrepreneur
  • General Manager
  • Global Purchasing Manager
  • Finance Manager
  • Logistic and Supply Chain Manager
  • Procurement Manager
  • Management Consultant
  • International Marketing Manager


“MBA GRADUATES CONTINUE TO COMMAND A SALARY PREMIUM COMPARED TO DIRECT FROM INDUSTRY HIRES AND BACHELORS DEGREE HIRES” - GRADUATE MANAGEMENT ADMISSION COUNCIL (GMAC) SURVEY

“Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”.
- Lee Chun Keat
Director of Engineering, Oppstar Malaysia

The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.


TESTIMONIALS BY OUR MBA GRADUATES

“Driven by state of the art technology on all fronts and boasting of a well-equipped faculty, I was conditioned and nurtured in a way that has helped me thrive in some of the most challenging environments ever since I graduated with a MBA.”
- Arjun Narayanan
Content Manager, IIMResume, India

“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”
- Kanat Zhumanov
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan

COURSE FEES

Malaysian Students

International Students

RM 29,500

RM 36,800 (USD 9,315)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R/345/7/1061)(06/27)(MQA/FA8762)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.