Master of Arts in Design Innovation Management | Asia Pacific University (APU)

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Master of Arts in Design Innovation Management

Full time (1+ years)
* Only available in full-time
study mode

Awarded by:
APU, Malaysia

Full Time:
16 Oct 2023



Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE


The Masters of Arts in Design Innovation Management programme will enhance graduates managerial skills and develop interdisciplinary knowledge through both theoretical and practical modules on a range of topics relevant to contemporary design management issues.

The interdisciplinary blend of design, innovation and management in this programme will enable graduates to develop critical approaches and practices that enhance their effectiveness as a practitioner, to enable graduates to pursue a broad range of design management careers in the private and public sectors relevant to the world of today.



• A recognised Bachelor’s Degree [Level 6, Malaysian Qualifications Framework (MQF)] or a relevant field or its equivalent, with a minimum CGPA of 2.5 as accepted by the HEP’s Senate; or

• Candidates with a Bachelor’s Degree (Level 6, MQF) or equivalent with CGPA of less than 2.50 in the relevant field and a minimum of five years working experience in the related field; or

• Other relevant equivalent qualifications recognized by the Malaysian Government and Pass an interview or submission of portfolio determined by the HEP as required.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).



• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.


This programme is specifically designed to provide:

  • Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
  • Meet the growing demand for advanced skills in design management and leadership in the various services and business.
  • Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.


Source from board of


On successful completion of this programme, you will be able to :

  • Innovation and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
  • Apply Design Thinking to real-world challenges, design collaboratively, engage critically and creatively with others and learn from shared experiences.
  • An interdisciplinary programme informed by theories drawn from a range of design, business and humanities areas and delivered through projects and collaborations.
  • Gain insight into creative briefs, target audiences and markets, through Design Management and Innovation.
  • Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.


This programme is geared towards graduates who have graduated from design backgrounds who wish to master managerial skills that are relevant to their previous experience. This programme also appeals to non-design field managers and executives who require design management skills as part of their managerial responsibility.


The programme comprises of 9 coursework modules (including Research Methodology module) and a project named Creative Futures Project. There will be a combination of management context and design context in the modules. Throughout the semester you will be expose to:


  • Design and Creative Industries
  • Business Planning for Creative Entrepreneur
  • Research Methodology
  • Design Thinking
  • Integrated Brand Management
  • Future Media Innovation
  • Service Design
  • Project Feasibility Study
  • Creative Futures Project


  • Intellectual Property
  • Creative Sustainability
  • Technology Management
  • Design for Retail
  • Managing Business Web Presence
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules - however such changes may prolong the study duration.


For the final project module named Creative Futures Project, you will need to complete an industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.


  • Project Manager
  • Design Producer
  • Brand Manager/ Strategist
  • Marketing Manager
  • Product Manager
  • Account Manager
  • Client Manager
  • Chief Design Officer
  • Design Researcher
  • Design Strategist
  • Service Designer/ Design Experience Strategist
  • Venture Architect


Malaysian Students

International Students

RM 32,600

RM 36,800 (USD 8,975)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.



All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.