Bachelor of Arts (Honours) in Business Management with a specialism in E-Business | Asia Pacific University (APU)

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Bachelor of Arts (Honours) in Business Management with a specialism in E-Business


Duration:
3 Years
(6 Semesters)
 


Awarded by:
APU, Malaysia


Intakes:
13 Mar 2025 | 17 Jul 2025 |
​29 Sep 2025

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST A BUSINESS MANAGEMENT DEGREE

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management with a specialism in E-Business will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.

  

APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

  


Digital Transformation for IR4.0

APU's Bachelor of Arts (Honours) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

  


SAP ERP Modules & Certification


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL• 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0).
ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)


* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
 
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4

For more information please click HERE


PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
  • A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
  • Exposure to theoretical and practical issues of conducting business over the internet and the Web.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-l eading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

COMMON MODULES

  • Behavioural Science in Organisation
  • Operations Management
  • Innovation Process
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform

SPECIALISED MODULES

  • E-Business Management
  • Digital Marketing
  • E-Commerce
  • Social Media & Communication

ELECTIVE MODULES (CHOOSE 1)

  • Managing Finance OR Financial Management
 

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Strategic Management
  • Venture Building

SPECIALISED MODULES

  • Digital Strategy and Analytics
  • Managing Change
  • Investigations in Business Management
  • Contemporary Management
  • E-Business Procurement
  • Enabling Technologies for Digital Marketing
  • Global Marketing
  • Business Management Project

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR
    Retail Marketing Management

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.


CAREER OPTIONS

  • New Business Development Manager
  • E-Business Consultant
  • Technopreneuer
  • Online Marketing Specialist
  • Digital Advertising Specialist
  • Digital Marketing Manager
  • Sales and Marketing Manager
  • E-Commerce Specialist
  • Digital Marketing Analyst
  • Web Analytics Manager
  • Social Media Specialist
  • Marketing Manager


APU - LEADING DIGITAL TRANSFORMATION IN BUSINESS, MANAGEMENT & MARKETING

The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy

As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.

“Every Business is Becoming a Technology Business”
- Manju Bansal - Digitalist Magazine - 2018
 
"By 2025, the total number of digital skills required by workers to perform their jobs is projected to increase over 6 times – from one billion skills today to 6.8 billion skills."
- APAC Digital Skills Index - 2020
 
“As digital technologies become more prevalent, the digital economy will become the foundation of the modern economy. Accelerating the digital economy is no longer an option but crucial for Malaysia.”
- Malaysia Digital Economy Blueprint - 2021
 
“The digital economy is expected to continue its significant contribution to the country this year, based on an estimated 19.1 per cent contribution to the GDP in 2019 by the Department of Statistics Malaysia, following a forecast of 6.7 per cent economic growth for 2021 by the World Bank. With the launch of MyDIGITAL, the expected contributions from the digital economy towards the GDP is an estimated 22.6 per cent by 2025.”
- Malaysia Digital Economy Corporation (MDEC) - 2021

For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalisation has been possible because of technology. Anyone can now do business anywhere in the world with use of high-speed internet, connectivity and presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalisation of businesses.


RISE OF E-COMMERCE – BUYING & SELLING WITHOUT BORDERS

As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.

COURSE FEES

Malaysian Students

International Students

Year 1: RM 32,200
Year 2: RM 33,300
Year 3: RM 34,300
Total: RM 99,800

Year 1: RM 33,600 (USD 7,815)
Year 2: RM 34,800 (USD 8,095)
Year 3: RM 36,200 (USD 8,420)
Total: RM 104,600 (USD 24,330)

​* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R2/0414/6/0087)(08/25)(A6223)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

Business & Management Degree Programmes