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Bachelor of Arts (Honours) in Digital Advertising
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APU-DMU DUAL DEGREE PROGRAMME
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MORE THAN JUST A DIGITAL ADVERTISING DEGREE
| APU is an approved partner of the Digital Marketing Institute (DMI).Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future. |
APU's Bachelor of Arts (Honours) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0. |
ADMISSION REQUIREMENTS
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level. |
| UEC | • 5 Grade B’s in UEC. |
| MATRICULATION/ FOUNDATION | • A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00. |
| DIRECT ENTRY TO LEVEL 2 OF THE DEGREE: | |
| RELATED DIPLOMA | • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
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| PORTFOLIO | Note: Pass an Interview OR submission of Design Portfolio as required. |
Equivalent qualification and / or experience which is recognised by the Senate / institution.
| ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS : 5.5 |
| Portfolio & Interview Guide For Application Into APU Design Programmes |
Application Process
As part of the entry requirements into the APU Design Degrees, it is mandatory for the applicant to submit either one of the following for evaluation together with complete educational documents:
• Portfolio Submission
• Interview
PROGRAMME DESCRIPTION
Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.
The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.
Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.
You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.
PROGRAMME OUTLINE
This programme is specifically designed to provide students with:
- Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
- Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
- Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.
DEGREE LEVEL 1 |
Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.
CORE MODULES | |
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ELECTIVE MODULES | |
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DEGREE LEVEL 2 |
A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.
CORE MODULES | |
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ELECTIVE MODULES | |
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INTERNSHIP (16 WEEKS) |
Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.
CORE MODULES | |
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MQA COMPULSORY SUBJECTS* |
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(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.) | |
ADVERTISING STUDIO
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CAREER OPTIONS
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COURSE FEES
Malaysian Students | International Students |
Year 1: RM 32,900 | Year 1: RM 33,600 (USD 7,815) |
* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION
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(R/0211/6/0021)(07/29)(MQA/FA11897) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
Design, Advertising & Animation Degree Programmes |