Bachelor of Arts (Honours) in Tourism Management | Asia Pacific University (APU)

You are here

Bachelor of Arts (Honours) in Tourism Management


Duration:
3 Years
(6 Semesters)

 


Awarded by:
APU, Malaysia


Intakes:
14 Mar 2024 | 25 Jul 2024
24 Sep 2024 | 21 Nov 2024

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST A TOURISM MANAGEMENT DEGREE

Students who are under Bachelor of Arts (Honours) in Tourism Management will have the option to opt for or the IMI-Switzerland Certification and will be able to receive a certificate from IMI-Switzerland upon completing the programmes.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM• 2 Passes in STPM with a minimum Grade C (GP 2.0)
A-LEVEL•  2 Passes (Grade A-D) in A-Level
UEC• 5 Grade B’s in UEC.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0).
ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.0
• TOEFL IBT : 40
• Pearson (PTE) : 47
• MUET : Band 3.5

For more information please click HERE


PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
  • A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
  • Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
  • Skills that will enable you to work across diverse sectors of the tourism industry.
  • Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

DEGREE LEVEL 1

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate - Management, Law, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills and independent learning. Students will also be exposed to techniques and applications involved in virtual reality and augmented reality in Introduction to VRAR and Metaverse.

COMMON MODULES

  • Accounting Skills
  • Business and Communication Skills
  • Digital Thinking and Innovation
  • Introduction to Management
  • Marketing
  • People Management
  • Fundamental of Entrepreneurship
  • Introduction to Hospitality & Tourism
  • Introduction to Service Management
  • Legal Aspects in the Hospitality and Tourism Industry
  • Introduction to VRAR and Metaverse

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding in business management, such as International Culture & Communications, Retail Travel Operation, Consumer Behaviour. In addition, they will explore topics and techniques in various sectoral applications within tourism management. We will further nurture their independent learning to prepare them for the workplace and for further researches.

COMMON MODULES

  • Digital Marketing
  • Consumer Behaviour
  • Business Research Methods
  • Innovation Process
  • E-Tourism
  • Geography of Travel and Tourism
  • International Cultural and Communication

SPECIALISED MODULES

  • Sports and Recreational Tourism
  • Retail Travel Operations
  • Sports and Recreational Facilities Management
  • Ticketing and Computer Reservation System
  • Hospitality & Tourism Revenue Management

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of tourism management, in the areas of strategic and marketing aspects together with environmental issues, with aims to groom them as a tourism industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Crisis Management and Communication
  • Venture Building
  • International Tourism Marketing
  • Meetings, Incentives, Conventions and Exhibitions
  • Monitoring and Evaluation of Service Management
  • Managing People and Performance

SPECIALISED MODULES

  • Investigations in Tourism Management
  • Tourism in Action
  • Tourism Management Project
  • Tourism Policy, Planning and Development
  • Sustainability in Tourism & Hospitality Industry

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)


CAREER OPTIONS

  • Tourism Consultant
  • Tourism Business Development Manager
  • Event Manager
  • Tourism Project Coordinator
  • Tourism Retail Manager
  • Corporate Travel Manager
  • Group Sales Manager
  • Hotel Manager
  • Hospitality Manager
  • Resort Manager
  • Front-line Customer Services
  • Passenger Handling
  • MICE Specialist


COURSE FEES

Malaysian Students

International Students

Year 1: RM 31,000
Year 2: RM 32,200
Year 3: RM 33,400
Total: RM 96,600

Year 1: RM 32,000 (USD 7,270)
Year 2: RM 33,100 (USD 7,520)
Year 3: RM 34,400 (USD 7,820)
Total: RM 99,500 (USD 22,610)

​* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R3/812/6/0022)(12/26)(A6228)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.