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Recently, students from the Entrepreneurship module via the School of Business (SoB) at Asia Pacific University of Technology & Innovation (APU) attended the Malaysia Consumer Expo (MYCE) 2025 at the Malaysia International Trade and Exhibition Centre.

Led by Ms Nor Nazeranah Omar Din (Programme Leader and Senior Lecturer, SoB at APU), the visit was designed to bridge theoretical classroom learning with real-world entrepreneurial practices, aligning closely with APU’s commitment to experiential education and industry engagement.

The expo showcased a vibrant and dynamic ecosystem of innovation, featuring a wide range of developments in Halal lifestyle markets, smart retail technologies, and cross-border trade solutions that are shaping the future of global commerce.

As students navigated the expansive and bustling exhibition halls, interacting with exhibitors and attending live demonstrations, they gained first-hand exposure to emerging international business trends, contemporary market practices, and the practical applications of entrepreneurship.

Building on this exposure, students were able to see how innovative concepts are applied in real business settings, observing the strategies, operations, and collaborations that drive successful ventures.

Student Perspectives

A few perspective from students:

• “It was a truly immersive experience at the expo, and the insights i gained not only deepened my understanding of entrepreneurship, but also inspired new ideas for my own entrepreneurial projects.”
• “It was an invaluable opportunity to engage with international partners and observe smart retail technologies up close, allowing me to gain insights into practical business applications.”
   

Inspiring the next Generation of Entrepreneurs

MYCE 2025 encouraged students to explore new ideas, reflect on future opportunities, and consider how innovation can be applied in their own entrepreneurial ventures.

Such experiences inspire creativity, strategic thinking, and a proactive approach to problem-solving, all of which are essential traits for tomorrow’s business leaders.